Press Release
24.03.2009
Wind of Change at Aftershock...
Aftershock, London, the creators of affordable glamour for discerning women, have reached another milestone in their aggresive franchising strategy with the announcement today that the will open a number of franchises across the world in countries such as Morocco, Azerbaijan and Kazakhstan. In addition, on the 25th of March Aftershock proudly launched its stunning new store in India’s “City of Palaces” – the glorious Kolkata.
Kolkata shocks and charms one with the contrasting but unforgettable experiences. Originally known as cultural capital of India that spawned number of poets and traditional Indian movies, now it is one of the most cosmopolitan and busiest cities of the world. Aftershock felt that its product which symbolises the perfect marriage between Western innovative designs and luxurious fabrics from the mysterious East was the missing element in the new shape of Kolkata. If you want to feel the real soul of the city and indulge into exuberant colour schemes and beautiful design work, the exclusive Aftershock’s 1,350 square foot store in the exclusive South City Mall is the fashion destination to visit!
The launch of Kolkata reflected elegance, style and sophistication with the sizzling actress June Maliah attending along with other glitterati from the city. June promoted the Oscar and Honey Print Collection from the Spring/Summer ’09 Collection.
With the global retail sector facing new challenges, Aftershock took a new direction in its market strategy.The new store concept enhances customers’ shopping experience to make it an unforgettable one.
Glamorous, vibrant and full of innovative ideas Aftershock, London is successfully conquering emerging international retail markets. If you would like to be updated on Aftershock’s Franchise Programme, New Collection or Sales please e-mail us on: marketing@aftershockplc.com or call us on: +44(0)20 8963 8500
