About Us

THE AFTERSHOCK PHILOSOPHY

The Aftershock London philosophy is rooted in creating directional, design‑led womenswear and accessories. The brand is defined by it's commitment to innovative, original pieces that deliver exceptional design, quality and value.

As a British fashion retailer, Aftershock London has remained true to it's signature aesthetic since launch: exquisite, handcrafted womenswear and accessories. The brand is known for it's vibrant colour palettes, intricate detailing and a diverse offering that spans casualwear, occasionwear and statement accessories. It's collections have attracted a loyal celebrity following, including Madonna, Uma Thurman and Helen Mirren.

Firmly established as an aspirational name within the fashion industry, Aftershock London champions the ideals of timeless design and affordable glamour. It is also one of the most recognised British eveningwear brands to have been honoured by Her Majesty Queen Elizabeth II for excellence in promoting British fashion internationally.

The brand continues to expand successfully across online channels, franchise stores, independent boutiques, stockists and department stores in the United Kingdom and worldwide.