Company History

Aftershock London is built on a commitment to creating directional, design‑led womenswear and accessories. The brand is defined by it's dedication to innovative, original pieces that balance exceptional design, quality, and value.

The story behind this globally recognised label is as inspiring as the collections themselves. After migrating to the UK, founders Hiro and his wife Radhika began their journey in 1985 with a single market stall in Petticoat Lane, London’s East End. Driven by a passion for beautiful fabrics and exquisite craftsmanship, they even sold Radhika’s wedding ring to secure their first stall - all with the ambition of building a unique and dynamic fashion brand.

Their vision soon evolved into Aftershock London: a striking collection of contemporary daywear and eveningwear. The first standalone store opened in Market Place, London, in 1992, followed by locations on South Molton Street and the King’s Road. In 2003, the brand launched it's franchise programme, paving the way for international expansion.

Today, Aftershock London is a multi‑channel fashion retailer with a global presence and a loyal celebrity following.