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About Us


“To introduce the concept of affordable glamour to every woman and make that her style mantra ”

The Aftershock London philosophy centres on producing directional, design-led womenswear and accessories. The brand prides itself on a strong commitment to delivering innovative, original products with exceptional design, quality and value. 

Aftershock London is British retailer and its signature style since launch remains in the nature of exquisite handcrafted womenswear and accessory pieces. Aftershock London offers exuberant colour schemes, beautiful design work, and an array of casual wear, occasionwear as well as stunning accessories to complement the collection within its womenswear range. Celebrity followers include Madonna, Uma Thurman and Helen Mirren to name but a few.

Aftershock London is firmly established in the fashion market as an aspirational brand delivering the concept of "timeless designs" and "affordable glamour" to its customers. The brand is also one of the most recognised British eveningwear brands to have received an award by Her Majesty, Queen Elizabeth II of Great Britain for excellence in bringing British fashion to countries outside the United Kingdom.

The brand continues to successfully grow online, via franchise stores, indepedent boutiques, stockists and department stores both in the United Kingdom and internationally.