This privacy statement and policy applies to the online electronic commerce services of Aftershock London (www.aftershockplc.com), operated by Aftershock Plc.

Aftershock London has created this privacy policy for your information and protection. If you wish to contact Aftershock London with a question or comment regarding this policy, please email info@aftershockplc.com. In the event that you have a complaint or a dispute with regard to this policy, please read below for detailed information on who to contact and how.

Aftershock London is committed to protecting your privacy. We believe that electronic security and customer privacy is necessary and therefore only use the personal information you provide to create a more personalised experience for you, as outlined below.

INFORMATION

We gather the information you provide during registration is used only to provide you personalised services. Account information that you supply will only be used to process requested transactions or to contact you regarding a particular transaction. Aftershock London may use purchasing information to generate aggregate reports to help determine how to improve our customers' experience. This data is anonymous and for internal purposes only. Aftershock will not disclose customer information to any outside organisations without prior consent of the customer, but may disclose user information to government and/or third parties if there is reason to believe the user is violating the terms and conditions of our company, or where otherwise required by law or by legal process.

The following may have access to the information collected on this site: Ourselves and our agents acting on our behalf who are contractually bound to keep individual and identifying information strictly confidential. Delivery services may only use supplied information for completing your delivery.

We may also use your contact information to contact you about new products, features or special promotions. If you wish not to receive such communications, you may remove yourself from our list by logging into your account, and then clicking on 'Edit Profile'. On this page, you can choose to opt-in or opt-out of the e-mail mailing list. You may also remove yourself from the mailing list by clicking on the unsubscribe link that is present in all promotional e-mails that we send to our customers. Aftershock also collects simple user information by using data-tracking software to track what areas of the site are visited most frequently. This gives us valuable information about those items in which our customers are most interested so we can try to provide a better shopping experience.

ACCESSIBILITY

Aftershock London works hard to provide a website that is accessible to everyone, including those with visual, hearing, motor or cognitive impairments.

We are constantly checking and improving our website to ensure it meets the demands of the Disability Discrimination Act and the W3C Web Content Accessibility Guidelines, priorities 1 and 2.

This statement explains the accessibility features we have implemented to make our website easier to use and navigate.

Language
We've tried to use clear, jargon free language that is easy to understand. We've also included a comprehensive Help section. This provides guidance on our ordering processes, delivery and returns and many other topics which could be deemed useful to our customers.

Navigation
We've made navigation links consistent between pages throughout the site. The site is also fully accessible using only a keyboard and can be navigated with scripting disabled.

Text size, colours and background
We are constantly testing colour contrasts and combinations to ensure our website can be read by users with visual impairments, including those with colour blindness.

We've also concentrated on providing clear, legible text and fonts. Our text sizes are adjustable so you can use your browser to increase or decrease the text size according to your needs. Go to view in your browser to do this.

Screen flicker and Graphics
We have limited the use of Flash and other applications that are known to cause screen flicker.

We've also made it possible to use our site without viewing images or graphics by ensuring that all relevant non-text elements have explanatory text descriptions.

Style Sheets
We use Cascading Style Sheets (CSS) for visual layout. This allows users to override our styles with their own preferred fonts and colours for increased readability.

Pop up windows
We do use pop up windows occasionally for non-critical elements, such as product zoom and site surveys. Our site is still accessible and functional with your pop up blocker switched on.

Javascript
Javascript is only used on non-critical elements and you should have no problem accessing the site with Javascript switched off.

Links
We've distinguished links from our standard web text by displaying all links in a different, bolder colour, usually with arrows preceding the link. If you roll over a link with your mouse, an underline will appear.

Tables
We only use tables for tabular data and not for page layout.

BROWSER COMPATIBILITY

The Aftershock London website can be accessed on PCs and Macs from the following browsers:

- Internet Explorer (version 5.5 does not work with Macs)
- Firefox
- Netscape
- Safari
- Google Chrome

COOKIES

We use cookies to provide you with the best possible shopping experience.Aftershock collects information for the following purposes:

The information is used to identify you while you shop, so that we can keep the items you have chosen in a "shopping bag".

Performance data from your session will be used to improve the hardware and software used to provide this service.

Data collected may be used to help us determine what additional features would be of benefit to you on this site.

We may tailor the site experience specifically to you based on your current and past activities, which may include offering you products similar to those previously purchased or purchased by others.

We may use information about you to tailor the site experience of another user that is similar to you, but without disclosing your identity or specific private information.

We may use the contact information to contact you by postal mail or email to market products or services unless you specifically request otherwise.

SECURITY

Aftershock London uses security measures in order to protect from the loss, misuse and alteration of information under our control. All orders are transmitted over secure internet connections using SSL (Secure Sockets Layer) encryption technology.

Should you forget your password, we will e-mail you a new temporary password. Because sending information by email is insecure, we do not send your existing password. This is the best way to protect your personal information.